How Google Adsense Work? How much can you earn from it?

What is Google Adsense and how Google Adsense Work? How much can you earn from it? Can you make a living from Adsense?

These questions is the most common question of every new bloggers who is starting out their blogging career. And don’t worry, we will tackle all of this in our guide on how Google Adsense work and how much can you earn from it.

What is Google Adsense?

You may have heard about Google Adsense somewhere else if you’re new to blogging world. Sure thing, you have seen many websites which have ads but not knowing that it is a Google Adsense ads.

To be honest, I’m also using Adsense ads on my site,, and into my other blog site and earn commission from using it.

Google Adsense is a monetizing program by Google in which publishers(blog or website owners) gets paid on a monthly basis by displaying their ads on their website.

Yeah, you hear that.

Google Adsense pays you by just displaying their ads.

It’s simple right?

But here is the catch.

You need to reach the payment threshold of $100 to get paid by Google Adsense. And it be hard to reach your first $100 if your new to blogging.

But I’m not discouraging you from using Adsense.

For me, I have received 5 payments since I have started my blogging career. Not bad when you have a full time job and blogging is just use for extra earnings.

Google Adsense highlights

  • Owned by Google
  • Blog or website owners are called Publishers
  • Publishers display Google Ads on their website, they get paid by Adsense
  • Adsense is responsive which means, it can adopt to any screen sizes whether it is a PC desktop, mobile or tablet.
  • Adsense is a CPC(cost-per-click) base program which means you earn money when someone clicks on Adsense ads on your website. But that’s not all, you can earn more than just CPC.
  • Publishers need to reach the minimum threshold of $100 before they get paid.
  • You can customize the ads and you choose from displaying either images ads, text ads or mixed and both.
  • You must follow Adsense policies, else your account will be banned.


How Google Adsense Work and How much can you earn from it

How Google Adsense Work?

So now that you have an idea on what is Adsense and some of its higlights, let’s now learn how Google Adsense work.

If Google Adsense has publishers(website owner), then there are also Advertisers.

Advertisers are people who chooses “keywords” to advertise. These keywords are the keywords that you want to rank for as a publisher.

After the advertisers chooses their keyword, they would “bid” on that keyword and the one who wins on “bidding” will make it to the spot on top results on google and the one who will displays the banners and text ads on your site, like this one.

Google Adsense

Complex, huh?

Suppose I’m an advertise and I have a product to promote. I choose a keyword, for example, “best web hosting”. As an advertiser I want to make it to the top results of Google when someone search for “best web hosting” and I want to promote it everywhere such that it will be display my banners and text ads on websites who’s article are related to “best web hosting”.

How can I do that as an advertiser?

Since the competition on the keyword “best web hosting” is high, I will bid on this. The one who wins on the bidding will make it to the top results page.

The result? I have promoted my product to thousands and millions of people search for that keyword on Google.

Now you, as a publisher will do your work. Adsense ads will be display on related articles. That means you need to create articles optimized for the keyword “best web hosting”.

Let me explain further,

Since Adsense is a CPC base program, it relies on every click on the ads.

Suppose you want to earn a lot from Adsense. What will you do to show related Ads on your website?

You need to create related articles targeted and optimized for the keyword “best web hosting”. When someone lands on your website and he is looking for a best web hosting and he saw your Adsense ads related to best web hosting, then that person will probably click the ads on your website.

The more ads they click, the more earnings you get. Clear?

And that’s how the Advertisers, the Google Adsense and you as a publishers are connected with.

That’s how you can make money from Adsense.

That’s how Google Adsense work.

How much can I earn from Adsense?

Honestly speaking, there is no “fix rate” on how much you can earn from Adsense as it all depends on a number of factors.

Major factors include CPC, CTR, traffic, location, niche type and the number of clicks on your Adsense ads.

NOTE: CPC is cost-per-click. This is what you will earn when someone clicks an ads on your website. CTR is Click-Through-Rate, this is the ratio between the number of clicks and page views(impressions) and computed as follows:

  • CTR = # of clicks / impressions
  • CTR% = (# of clicks / impressions) x 100

To make it simple, if you have 100 visitors and only 3 people clicks on your ads, that means your CTR is 3%.

Suppose you want to earn $5-10 per day from Adsense.

Example number 1.

Majority of users visiting your sites are from India. CPC is around $0.05, which means you need 100 to 200 clicks a day to earn $5-10 per day from Adsense. Keeping CTR as 1% that means, 1 in 100 visitors click ads, then for 100 to 200 clicks, you need 10,000 to 20,000 visitors a day.

Example number 2.

Majority of users visiting your sites are from USA. CPC is around $0.20, which means you need 25 to 50 clicks a day to earn $5-10 per day from Adsense. Keeping CTR as 1% that means, 1 in 100 visitors click ads, then for 25 to 50 clicks, you need 2,500 to 5,000 visitors a day.

As you can see in our 2 examples above, there is more money when you target USA(tier 1 country) than Indian users(tier 3).

What more if you have a lot of clicks and a huge traffic?

TIP: Set your goals, for example you want to earn $5 a day from Adsense, then you need to focus on targeting tier 1 country and focus on increasing your traffic.

Make money online

Can I use Adsense on my site?

Well, it depends on many things.

First, you must be 18 years old and above.


  • If you use Blogger, you can use the monetize tab to set up and to manage your Adsense account.
  • If you use self-hosted WordPress, you need to apply for an Adsense account. Then you will create your ads and you’ll receive a code that you can place anywhere on your site, or you can use the official Adsense plugin to help you with the placement.
  • If you use free WordPress, you cannot use Adsense, but you can use WordAds if you have your own custom domain but I didn’t try this before.

Another is that, if you’re from China or India, your site should have been active for six months before they considered it.

Another is, you cannot use Adsense if your site is one of the followings:

Source: Adsense Program Policies – Content Guidelines

  • Pornography, adult or mature content
  • Violent content
  • Content that threatens or advocates for harm on oneself or others
  • Content that harasses, intimidates or bullies an individual or group of individuals
  • Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization
  • Excessive profanity
  • Hacking/cracking content
  • Software or other content that violates the Unwanted Software Policy
  • Malware or adware
  • Illicit drugs and drug paraphernalia content
  • Content that promotes, sells, or advertises products obtained from endangered or threatened species.
  • Sales of beer or hard alcohol
  • Sales of tobacco or tobacco-related products
  • Sales of prescription drugs
  • Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
  • Sales or distribution of coursework or student essays
  • Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
  • Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

You cannot also use Adsense in an unsupported languages. Refer to this list of Languages Supported by Adsense.

Important Reminders using Adsense

Before attempting to use Adsense, be sure to read all of this list to prevent issues:



So now that you know what is Google Adsense and how Google Adsense work, it’s time now to implement it on your website to start earning.

But if you have questions on your mind and you want to clarify things, then I will answer it. Just post it below!

See yah!

About the author


Ronald is the man behind He loves to write tutorials on how to start a blog from scratch and to rank them and make money.


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